Peddler’s Son: Top Wholesale Food Distributor Rebrands


Say Hello to Our New Logo

Everything in life changes over time and company logos are no exception. As a long-time wholesale food distribution and delivery company in Arizona, Peddler’s Son has re-envisioned it’s look and logo. We loved our old logo, and know that you did too. And yet, this rebrand is pivotal for us to show our customers that we have grown into a more mature food delivery company. Today we are happy to introduce our new image and highlight our delivery services with our customers at heart.

Peddler's Son logo reveal gif

New Look, Same Quality Service

Established in 1988, we have gone through a few logo refreshes. We are proud of their look, but they did not completely tell Peddler’s Son story.

Peddler’s Son started with one flatbed truck offering 3 items, which included watermelon, cantaloupe, and honeydew, to shops around the Valley. Now, 32 years later we have grown to a 54,000 square foot warehouse, more than 3,000 SKUs, and 30 trucks connecting foodservice and supplies to customers all over Arizona. Today we have updated our company branding to be clearer about the products and services that come from Peddler’s Son. We are introducing our new logo and tagline to further distinguish Peddler’s Son as a company.


Not only do we want to reestablish the focus we have on customer service, but we also want people to know the array of products we carry and the categories of who we serve. From restaurants, healthcare cafeterias, government buildings, school menus, and hospitality kitchens, we’ve got the goods that you need. Peddler’s Son also proudly services caterers for special events.

New Mission and Vision

At Peddler’s Son, we believe in the philosophy of fresh! Rooted in homegrown service and growing partnerships that fuel our community. We are your trusted culinary partner delivering ingredients for life since 1988. Because when you grow, we grow! 

And our new mission and vision statements confirm this. 

MISSION: From the beginning, our mission has been to deliver unparalleled value built on quality, integrity, and transparency. We consider it a privilege to connect fresh produce and the finest provisions to our customers with service made simple. We are your trusted culinary partner delivering ingredients for life since 1988.

VISION: Grow Partnerships. Fuel Communities. Deliver Success.Throughout the years, we have maintained our quality standards in foodservice delivery bringing fine food and goods with quality customer service. We didn’t take this rebrand lightly, rethinking our vision for the company, mission statement, and tagline. Over the coming week, we will start using our new brand design in marketing materials, truck wraps, and website. If you follow us on social media, check out our Facebook and LinkedIn pages for weekly updates.

Your Foodservice Partner Rebrands

A partnership with Peddler’s Son is the missing ingredient. From fresh produce to specialty meats or imported flavors, our network of suppliers bring you the best items for your culinary creations. For over 30 years, we have been committed to delivering the freshest quality foods and products to our customers with service made simple. We’re not just your wholesale food delivery service, we are your business partner. You can count on us for expert advice and sourcing products that can make your business soar. Our team takes pride in customizing your orders for you, making your business run smoother.

Trusted Wholesale Food Delivery

At Peddler’s Son, we work with a variety of vendors to ensure they receive products that our customers want. Whether you are a local restaurant, hospital cafeteria food service provider, grocery store, or school, our team is committed to your wholesale foodservice delivery needs. Contact us today to learn what products and services we can provide you.

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