Our story begins in the summer of 1988, when Peddler’s Son was born. With an early start in the produce industry from his hometown in Wisconsin, founder Ted Palmisano, brought his vision of wholesale produce delivery to life. From the back of his flatbed one-ton pickup, he built customized racks and assembled an open-air produce market.
At first, with a limited availability of just watermelons, cantaloupe, and honeydew, Ted grew his offerings and expanded his vision. Working out a deal with a manager of an Osco Drug store, Ted made his route from the farm in Apache Junction to sites where he could deliver produce to the townspeople across the Valley. Ted’s commitment to customer service, quality, and honest pricing enabled his dream to grow.